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INTRODUCTION           Click here for the Company Video

Franklin Fuel Cells Inc. (FFC) is an early stage company that is commercializing a unique solid oxide fuel cell (SOFCs) technology that operates directly on current fuels such as diesel and gasoline and can operate on future fuels such as bio-fuel and hydrogen. The company is a privately held Delaware corporation founded in November 2001 and capitalized in April 2002. FFC intends to address both the stationary and mobile markets.

MISSION

Franklin Fuel Cells' mission is to accelerate fuel cell commercialization by developing and producing a unique solid oxide fuel cell technology which is capable of operating directly on today's hydrocarbon fuels.

GOAL

The goal of the company is to build high value by becoming the supplier of this unique technology to the fuel cell industry. Currently the company is focused on a technology development program scheduled for completion by year-end, 2006. FFC will be collaborating with fuel cell developers throughout this development period to better understand the market needs and define the product specifications. Beginning in January 2007, FFC will begin providing its patented fuel cells to stack and system developers.

VALUE PROPOSITION

By the year 2000 the electricity industry in the United States alone was a $210 billion a year business. At the residential level, $93 billion was consumed, while demand for the commercial and industrial sectors reached $117 billion. As the world population continues to increase, the demand for electricity will continue to escalate.

Logic dictates that the demand for more power would create a need to build additional generating facilities. However, utility companies are finding it more difficult to do so because of increasing construction costs and the need to comply with more stringent environmental regulations. Also, the transmission infra-structure, (the electron highway responsible for delivering power from the point of generation to the end-user) in the U.S. has become very antiquated. At an approximate cost of $1 million/mile to build, utility companies are reluctant to up-date an already over-burdened system.

In addition to stationary power, mobile markets, as in the transportation industry, are faced with similar problems; specifically, how to deliver enough power to meet demand. For example, vehicles have an increasing number of electrically powered systems designed for operation and passenger comfort. Automotive electrical power demand alone has quadrupled over the past five years and auxiliary power units (APUs) will be the likely appliance to satisfy existing and future demand.

As the demand for power continues to grow throughout the world there is a growing need to develop additional ways of producing and delivering this commodity to consumers. Hydrogen fuel cells appear to be the chosen alternative to solving many of these problems however, this technology faces many challenges.

PROBLEM

Fuel cell advocates promise the world cleaner, more efficient and more reliable power, but widespread adoption of existing fuel cell technologies depend on the establishment of a "hydrogen economy." Without the infrastructure to support hydrogen distribution and storage, current fuel cell systems are too inefficient, too large and too expensive for most applications.

SOLUTION

Franklin Fuel Cell technology, acquired from the University of Pennsylvania through an exclusive licensing agreement, overcomes most of these issues. This technology is designed to:

1.) Accelerate the rate of fuel cell commercialization by using conventional fuels and the existing energy infrastructure (such as gasoline, diesel, kerosene, etc).
2.) Achieve efficiencies up to 56% higher than standard SOFCs and as much as 200% higher than internal combustion engines, thus enabling cheaper, smaller and more efficient power generating systems.
3.) Be competitive now with conventional modular power generating systems in terms of manufacturing cost.
4.) Provide a product that can be fuel flexible to facilitate the transition to the hydrogen economy.

Simply put, Franklin Fuel Cells' technology can produce:

ENERGY FROM THE FUELS OF TODAY AND THE FUELS OF TOMORROW!

© 2004 Franklin Fuel Cells, Inc. All Rights Reserved.